We've done it for tobacco, but seeing alcohol advertisements in a country which has a problem with alcohol, it's painful. Cricket sponsored by McDowell's. TV advertisements for 'Signature' whiskey, with all the images of class and success (a man in a suit at a black tie evening with a pretty women on his arm), that Indians, and everyone, aspire to. Billboards advertising McDowell's mineral water, to reinforce the brand (I've actually seen McDowells mineral water before, it does exist). I love alcohol, and unfairly to this debate my favourite ales don't exactly rely much on promotion, but it's time.
Of course I'm curious about the implementation of the 1989 regulation for alcohol advertising courtesy of the EU. On alcohol advertising:
'it shall not create the impression that the consumption of alcohol contributes towards social or sexual success;'
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